The Level 2 Digital Marketing course is ideal for those who wish to develop their knowledge and understanding of Digital Marketing. The programme is designed for those who desire to form a foundation due to little or no previous digital marketing experience.
Learn the basics of marketing strategy including social media, Email and SEO (Search Engine Optimisation) as part of marketing campaigns.
Course length: 10-15 weeks – 5 UNITS.
What experience and skills will you gain?
You will explore the following areas for digital marketing:
Unit 1: Social Media for Business
- Section 1: Understanding the range of social media platforms available for use by business
- Section 2: Knowing how to use social media platforms to engage an audience
- Section 3: Understanding the role of social media in building brand reputation
Unit 2: Email as a Promotional Tool for Business
- Section 1: Understanding how email campaigns can help businesses reach and engage their audience
- Section 2: Planning an email campaign
- Section 3: Understanding the role of data protection regulations when implementing email campaigns
Unit 3: Digital Marketing Review
- Section 1: Understanding the role of digital marketing
- Section 2: Knowing how to review the effectiveness of digital marketing
- Section 3: Knowing how to use outcomes of digital marketing effectiveness reviews
Unit 4: Understanding Search Engine Optimisation for Business
- Section 1: Understanding the principles of Search Engine Optimisation (SEO)
- Section 2: Knowing how Search Engine Optimisation benefits business
- Section 3: Knowing how to use Search Engine Optimisation to benefit a business
Unit 5: Digital Marketing for Business
- Section 1: Understanding the role of digital marketing in business
- Section 2: Understanding how digital promotion is achieved
- Section 3: Producing a plan to promote a business through digital channels
- Section 4: Knowing how to use online presence to raise funds and cut costs
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What do you need to apply?
4 GCSE qualifications (or equivalent) at grade D or 3 or above or Level 1 vocational qualification or Level 1 qualification in English.
Additional Information: If you do not hold a suitable Level 1 qualification, or cannot provide evidence of one, you may still be able to enrol on this course following an initial assessment to test your level of literacy in English.
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How will you be assessed?
This course is completed fully online. Both options are assessed via online tests and assessments.
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Where can this course take you?
This course can start your career in digital marketing. You can work in-house or for an agency with the knowledge and skills developed from this course.
